IELTS Essay: Influence of Ads

Vocabulary Answers

For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:

advertising commercials, marketing, banner ads, pop-ups, etc.

increasingly pervasive more and more common

question doubt

influence impact

average person normal person

indeed persuasive in fact influential

better protected improved care

governmental regulations laws from the government

stricter more severe

potential customers possible buyers

greatly influenced significantly affected

consciously intentionally

unconsciously without knowing it is happening

best evidence clearest support

effectiveness impact

scientific studies research

continued investment further money put into

powerful corporations important companies

efficient saving time and money

clever intelligent

clearly demonstrated obviously shown

growth increase

generate create

majority most of

revenue money earned

marketing advertising

advertisers people who do advertising

target specific audience segments online located particular demographics through the internet

tailor ads create specific advertisements

vulnerable demographics weak groups of people

compel force

immediate purchase buy right away

however but

linger subconsciously hang around in the back of your mind

users’ minds brain of people online

contribute to overall brand awareness add to knowing about the company/product

pervasive common

countered fought against

laws regulations

threat risk

lack not have

willpower strength

stay off keep away from

occurs happens

law-makers politicians

in contrast however

enact regulations create laws

designed to ban meant to prevent

protect the general populace keep people safe

elections voting for politicians

investigated researched

passed strict regulation created strong laws

limit control

foreign powers governments from other countries

purchase advertising space buy ads

social media TikTok, Facebook, Instagram, etc.

politics leaders, governments, etc.

extended lengthened

broadly generally

corporate world companies

target individuals susceptible to addictive behaviors locate people who can be easily persuaded to buy things

marketing unhealthy foods advertise fast food

questionable pharmaceuticals bad drugs

tremendous impact huge effect

federal governments national governments

responsible have a duty

legislation laws

if steps are not taken if nothing is done

irreparable harm hurt that can’t be fixed