IELTS Essay: Consumers and Advertising

Vocabulary Answers

For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:

increasingly pervasive more and more common

arguably it can be argued that, maybe

compelling presence in the modern world persuasive effect today

marketing greatly influences the average consumer advertising impacts people a lot

strict regulations in place clear laws enacted

ensure make sure

overly invasive and manipulative taking too much advantage of

persuaded convinced by, compelled to

exploits vulnerabilities take advantage of weaknesses

human psychology how people think

For decades for many years

advertising agencies marketing firms

researching finding out about

refining perfecting

approaches ways

Over this time this period

key tenets foundational principles

established created

maximize used to the fullest

principles core ideas

so-called alleged

“fear of missing out” being afraid you won’t get something

social proofing similar to word of mouth

various ways of raising brand awareness different methods to build up a company

offer limited-time deals temporary discounts

famous “Black Friday” sales well-known sales after Thanksgiving

The best evidence of the effectiveness of these techniques the clearest illustration that this works

corporations companies

employ use

single wealthiest industry in the world richest field

In order to guarantee so that it is sure that

pose a threat to society at large present risk to all people

strictly regulated by the state controlled by governments

A standout example of this relates to health a good instance of this concerns medicine

manufacture products sell items

naturally addictive make you crave them

junk foods high in sugar, fat, and carbohydrates unhealthy foods with unhealthy ingredients

most vulnerable segments of society weakest parts of the world

obese overweight

play a key role at this stage are crucial then

legislating making laws about

certain audience segments some groups of people

targeted try to sell to

preventing companies from accessing private information about online users stopping corporations from keeping info about your online habits

directing their marketing budget towards locations using their advertising money in places

playgrounds where kids play

effective practice works

stringently regulated strong laws controlling them

federal government the government

essential key

sophisticated complex